Success – In The Ditch Towing Products (ITD)

New Product & Market Development
In the Ditch Towing Products (ITD)
Mountain Home, ID

One Page Summary of Success Story

Serving the World from Mountain Home, Idaho 

Chuck Cecceralli founded Idaho Wrecker Sales (IWS) in 1994 and built the company around the idea that wreckers (tow trucks) should be built better and last longer. That philosophy helped IWS grow into the nation’s leader of custom-built tow trucks. Cecceralli is a smart and inventive guy who leveraged his success at IWS to create a sister company, In the Ditch Towing Products (ITD) that produces towing related accessories. 

Always an inventor, Cecceralli ramped up his skills in 2005 when he tapped Mechanical Engineering students at Boise State to help solve a specific engineering problem on a new product. That engagement opened Chuck’s eyes to sources of talent in Idaho and ignited an innovation explosion that inspired new products, facilities, and jobs at ITD.  As ITD grew and orders rained in from overseas, the company enrolled in Idaho’s Export Excellence program to develop a proactive process for vetting and developing its best export markets.

Results

• The ITD workforce continues to grow to over 60 employees.
• ITD completed a million-dollar 20,000 square foot facility to accommodate new machinery and explosive growth.
• ITD developed a strong global network of 140 distributors.
• ITD diversified sales with 20% to Asia & 20%  to Europe.
• ITD export team member Jake Reynolds became an International Business Specialist with Idaho Commerce and returned to Export Excellence as a company coach in 2014.