Success – Cowboy Tom’s Flapjacks
Food Manufacturing Excellence
Cowboy Tom’s Flapjacks
Declo, ID
Cowboy Tom’s Flapjacks are on the internet now!
After years of making hearty breakfasts on their Idaho ranch, Tom & Charlotte Armstrong decided in 2000 to share their family flapjack recipe with the world. Cowboy Tom flapjacks are always TASTY and HEALTHY thanks to fresh, organic ingredients and the company’s “Just in Time Grind” philosophy. Like fine coffee, Cowboy Tom’s flapjacks ingredients are ground just before being cooked.
Project
TechHelp, a member of the MEP National Network™, helped Cowboy Tom’s create an e-commerce Website at www.cowboytoms.com that gives the company increased visibility, legitimacy, and sales. Potential retailers and customers can now be referred to the website for additional information or to purchase products. The website gives past customers a place where they can order more products, send gifts or refer friends and family. In an effort to develop new product ideas and seek licensing and distribution deals, Charlotte completed TechHelp’s Eureka! Profit 101 Workshop, the Merwyn Business Translation Workshop, and the Merwyn Business Simulation.
Results
- Creation of a website that gave the company increased visibility, legitimacy, marketing clout, and sales.
- Increased & retained sales of $4,000.
- Investment of $1,300 in web development activities.
“TechHelp has been a wonderful asset for our business. With each meeting, new and different ideas come to the surface. Their guidance and direction as we pursue these avenues has been invaluable.”
– Charlotte Armstrong, Owner, Cowboy Tom’s
