Success – Telic USA LLC

Telic USA LLC

PROFILE

Founded in 2011, Telic is a producer of innovative footwear that distributes to over 30 countries. The product is worn by devoted athletes seeking to recover after training and competition and healthy lifestyle consumers to rejuvenate from their daily activities. Telic Novalon® technology is engineered to offer supreme shock absorption and support for unparalleled comfort with maximum recovery benefits. In addition, Telic is allergen-free, latex-free, toxin-free, and sweatshop-free.

Telic’s heritage dates back over a century to co-founder Rocco Azzarito’s grandfather, Francisco. The son of a shoe cobbler, Francisco followed his dreams from Italy to the United States, where he enjoyed a 50-year career in the American footwear industry. His passion lives on at Telic today.  

SITUATION

As sales of Telic’s innovative footwear line grew in the U.S. and overseas, management wanted to develop a more proactive approach to identify and develop their best export opportunities. TechHelp, a member of the MEP National Network™, and the Idaho District Export Council encouraged Telic to participate in Export Excellence, Idaho’s ExporTech Program. The program would introduce Telic managers to Idaho’s top export professionals and give the company resources and a methodology for rapidly accelerating exports.

SOLUTION

Telic team members joined Export Excellence, where they worked with an Idaho District Export Council Coach from UPS and a Boise State International Business Student from Kyrgyzstan. Telic showed a strong commitment to the program by assembling a dream team that included Rocco and his top managers. Over the course of three months, the Telic team learned and put into practice a proactive and repeatable model for accelerating exports. The Telic Team:

• Learned and used research tools to identify profitable export opportunities
• Identified export obstacles in target markets
• Worked with Idaho export professionals to develop plans to overcome export obstacles 
• Created a vetted and executable export plan for developing sales in top export markets
• Developed action steps to implement the export plan
• Took steps to implement the plan and develop new export markets and sales

RESULTS

Listed below are some of the results Telic realized by implementing the export action plan developed during Export Excellence:

• New Markets: Developed international partnerships in 38 countries around the world.
• New Investment: Invested time and resources in developing a proactive process for accelerating exports.
• Training: Top managers learned a replicable process for examining and developing export markets.
• Increased/Retained Sales: 375% increase in international sales.